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SEO & organic growth - guides and field notes.
Practical, no-fluff guides drawn from real client work: diagnosing traffic drops, technical audits, site migrations, keyword cannibalization, and AI search.
SEO Recovery 10 guides
Diagnosing why organic traffic drops - core updates, migrations, cannibalization, technical decay - and reversing it.
Core Web Vitals Optimization: A Practical Guide
A practical Core Web Vitals optimization guide - LCP, INP, and CLS fixes that actually move the needle, including WordPress-specific steps.
Read the guide → crawl budget seoCrawl Budget: What It Is and How to Optimize It
What crawl budget SEO actually means, when it matters, and how to optimize it - a practical guide for larger or fast-growing sites.
Read the guide → how to avoid keyword cannibalizationHow to Find and Fix Keyword Cannibalization
Learn how to avoid keyword cannibalization, detect it in Search Console, and fix it with consolidation or 301s - with real before/after results.
Read the guide → how to get cited by aiHow to Get Your Content Cited by AI (GEO/AEO)
How to get cited by AI - ChatGPT, Copilot, Perplexity - a practical GEO/AEO framework from a program that earned 430+ real AI citations.
Read the guide → google core update recoveryHow to Recover From a Google Core Update
A practical Google core update recovery framework - how to tell a quality re-evaluation from a penalty, and the roadmap that recovered +67% in 4 months.
Read the guide → sudden drop in organic trafficWhy Did My Organic Traffic Suddenly Drop? A Diagnosis
A sudden drop in organic traffic has a handful of usual causes. Use this decision tree to diagnose yours in under an hour, with a real recovery example.
Read the guide → how much to charge for seo auditHow Much Does an SEO Audit Cost? What You Get
What to expect to pay for an SEO audit, what drives the price, and what a real technical SEO audit deliverable actually includes - with real examples.
Read the guide → seo migration checklistSEO Migration Checklist: Move Without Losing Traffic
A complete SEO migration checklist - baseline crawl, redirect mapping, staging QA, launch day, and monitoring - from a 0% traffic loss migration.
Read the guide → how long does seo for site migration takeHow Long Does an SEO Migration Take to Recover?
How long SEO migration recovery actually takes, broken down by migration type and what determines whether you recover in weeks or months.
Read the guide → technical seo audit checklistTechnical SEO Audit Checklist (2026): Full Walkthrough
A complete technical SEO audit checklist for 2026 - crawlability, architecture, Core Web Vitals, schema, and on-page - plus a downloadable template.
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