SEO & Organic Growth Lead
I grow organic search from zero to millions of monthly visits.
9+ years across in-house, agency, freelance, and founder-led projects — leading lean content teams and owning SEO strategy end-to-end. Technical SEO, content operations, and AI search optimisation, tied to revenue, not just traffic.
Open to new opportunities
Remote worldwide
What I do
Organic growth from technical foundation to revenue.
Technical SEO
Crawl budget, indexation, Core Web Vitals, schema, and site migrations — including one full migration with zero organic traffic loss.
- Custom Python crawlers
- Migration analysis
- Schema / JSON-LD
Content Architecture
Pillar-cluster structures, keyword-to-page mapping, and internal linking that resolve cannibalization instead of adding to it.
- Keyword clusters
- De-cannibalization
- Content operations
AI Search (GEO/AEO)
Content structured to be cited by AI answer engines — with 430+ measured citations to show the method works.
- Answer-ready formatting
- Entity & semantic structure
- Ahrefs Brand Radar
Analytics & Attribution
GA4, GTM, and GSC wired into dashboards that trace organic sessions through CRM to closed revenue.
- GA4/GTM/GSC
- Looker / Power BI
- Python automation
How I work
Diagnose before publishing.
Most stalled SEO accounts do not need more content. They need the existing content to stop competing with itself, and the technical foundation to stop leaking crawl budget.
Find the conflict first
Flat traffic is usually cannibalization, not a volume problem. Both my biggest wins came from consolidating pages, not adding them.
Structure for users, then AI
Pages built for humans first, AI answer engines second, and ranking algorithms third. The 430+ citations came from that order.
Report revenue, not sessions
Traffic that never reaches CRM is not a result. I trace organic landings through to closed deals so SEO survives budget reviews.
Build the tool if it doesn't exist
Crawlers, migration analysers, indexing automation, rank monitors — written in Python when off-the-shelf tools cannot answer the question.
AI search / GEO
430+ citations across AI answer engines.
Organic search is being rebuilt around AI answers. I have measured results on both sides of that shift — every figure below is verified in Ahrefs Brand Radar, not estimated.
Across 33 pages of golfwithbrio.golf — a domain with no prior authority, built entirely on answer-ready content structure.
Earned from the same 120+ article ecosystem, indicating the structure generalises across answer engines rather than fitting one.
A separate commercial site, including 23 Google AI Overviews — evidence the method repeats on transactional retail content.
Now among Vietnam's most-cited medical sources in AI search, plus ~3,000 Google AI Overviews. Domain-wide figures; I led keyword and content operations in 2021-2022.
Core-update recovery
Diagnose whether a drop is a penalty, a quality re-evaluation, or a technical amplifier — then reverse it. Recovered +67% in 4 months for a Singapore SME.
Migration protection
A custom Python pre/post crawl analyser catches redirect and indexation gaps before launch — one full migration held with zero organic loss.
De-cannibalization
Consolidate competing pages into a pillar-cluster architecture. Broke an 18-month plateau: 40 → 713 and 93 → 924 visits/mo.
Featured case studies
Selected organic growth work with measured outcomes.
medlatec.vn: Scaling One of Vietnam's Largest Medical Sites
Owned keyword planning and content operations across a high-YMYL medical portal — built keyword plans, briefed writers, and QA'd every page in scope.
4.4xTop-3 Keywords
5.4MVisits / Month
194KTop-10 Keywords
Rucksack Inn & Jacque Law: Fixing Keyword Cannibalization
Two Singapore accounts stuck flat for over a year. Mapped keyword-page conflicts and rebuilt both into clean pillar-cluster architectures with deliberate internal linking.
93→924Rucksack Inn / mo
40→713Jacque Law / mo peak
18 moPlateau Broken
GolfWithBrio: Building for AI Answer Engines
Created a 120+ article content ecosystem end-to-end with semantic structure, structured data, and AI-answer-ready formatting — on a brand-new domain with no authority.
119ChatGPT Citations
107Copilot Citations
28Perplexity Citations
Shalom Movers: Full Site Migration, Zero Traffic Loss
Managed SEO through a complete site migration using a custom Python pre/post crawl-comparison analyser to catch redirect and indexation gaps before launch.
0%Organic Traffic Lost
5-8KVisits / Month Held
CustomPython Analyser
Pan American Travel: SEO Tied to Closed Revenue
Led SEO end-to-end with a lean team of 1-2 writers and also directed a $365K+ paid budget, tracking organic sessions through CRM to closed deals so the channel was measured in revenue, not sessions.
455KOrganic Clicks
17.2MImpressions
~5B VNDAttributed Revenue
daquyanan.com: Zero to 38K Organic Visits
My own WooCommerce business, grown from launch to ~38K organic visits/month in 12 months via content clusters, on-page SEO, and calculator tools as top-of-funnel assets.
~38KVisits / Month
12 moFrom Launch
StillEarning AI Citations
Project library
A fuller view of shipped SEO and automation work.
Client sites, founder projects, and the SEO tooling I built to support them — crawlers, migration analysers, indexing automation, and rank monitors. Open any project for detail.
Experience
Nine years with SEO as the constant thread.
SEO Executive in 2017 to SEO Lead today — across in-house, agency, freelance, and founder-led work.
SEO & Content Lead (Contract)
Built a 120+ article content ecosystem end-to-end with semantic structure, structured data, and AI-answer-ready formatting — earning 259 AI citations on a brand-new domain.
SEO Specialist
4-5 concurrent international accounts across hospitality, legal, medical tourism, immigration, and B2B in Singapore, Malaysia, and South Korea. Delivered ~10x and ~17x traffic lifts and a zero-loss site migration.
Digital Marketing Leader
Led SEO end-to-end with a lean 1-2 writer team: 455K organic clicks, 17.2M impressions, and ~5B VND in SEO-attributed revenue traced from organic landing through CRM to closed deals — plus a $365K+ paid budget and Python-automated reporting that saved the team 20+ hrs/week.
Freelance Keyword & Content Lead
Keyword planning and content operations for one of Vietnam's largest private medical sites. Top-3 keywords 22K to 98K; organic traffic 1.3M to 5.4M visits/month.
Marketing Executive · Founder
Full-funnel SEO for competitive flight-ticket keywords, while building my own WooCommerce business from zero to ~38K organic visits/month in 12 months.
Marketing Specialist · SEO Executive
Hands-on execution: keyword research, on-page optimisation, technical checks, GSC reporting, and coordination with writers and developers.
Tool stack
The technical stack behind the organic growth.
SEO & AI Search
Analytics & Reporting
Engineering
AI & Automation
Let's grow your organic search.
Open to SEO Lead, SEO Manager, and Head of Organic roles — full-time, contract, or remote. Particularly useful where traffic has plateaued, a migration is coming, or AI search visibility matters.
Verified, auditable metrics
Technical + content depth
Revenue-level reporting