Growth Systems Product-led Growth

Technical Growth Operator

I build growth systems for products, content, and acquisition.

Builder first, marketer second. I connect product, SEO, paid acquisition, analytics, and automation so growth compounds instead of living in separate campaigns.

View growth systems Contact me
Open to new opportunities Remote worldwide
Revenue Influenced $18.73M Selected projects, 2022-2025
Paid iOS Installs 988 BestShot Meta campaigns
Blended CPI CA$1.16 iOS acquisition
Qualified Deals 35.5K Revenue marketing workflow
$18.73M Revenue Influenced Selected projects, 2022-2025
132,606 Leads Generated Paid channels plus CRM workflows
452+ SEO Articles Published AI-assisted content systems
20+ Hours Saved Weekly Reporting and CRM automation

What I do

Growth systems from product to acquisition.

Builder operating model
Build Products, tools, funnels, tracking foundations
Acquire SEO, paid ads, content clusters, communities
Compound Analytics, automation, CRM, repeatable workflows

Product-Led Acquisition

I connect landing pages, install flows, paid media, and conversion paths around products people can share.

  • Meta & Google Ads
  • App install funnels
  • Creative testing

SEO & Content Engines

I build semantic content systems with clusters, internal links, structured data, and AI-ready formatting.

  • Keyword clusters
  • Programmatic content
  • Technical SEO

Analytics & Automation

I turn repeated reporting, CRM updates, content production, and QA into reliable automated workflows.

  • GA4/GTM/GSC
  • Dashboards
  • CRM workflows

Technical Execution

I ship the infrastructure behind growth: tracking, API integrations, dashboards, scripts, and deployment fixes.

  • Python/PHP/JS
  • APIs & integrations
  • Docker/Cloudflare

How I think

Builder first, marketer second.

I do not treat product, content, acquisition, analytics, and automation as separate workstreams. The best growth systems make each layer reinforce the next.

Product must be shareable

Useful tools, game loops, calculators, scorecards, and utilities create natural reasons to return and share.

Content must answer intent

SEO works best when pages are structured for users first, AI summaries second, and algorithms third.

Ads must teach the funnel

Campaigns are not only spend channels. They reveal positioning, creative angles, and conversion friction.

Automation should compound

Reporting, publishing, tracking, and CRM workflows should reduce manual drag and improve every cycle.

Owned ecosystem

Golf and gaming infrastructure in progress.

Best Shot Engagement engine

Mobile golf game with competitive loops, install funnels, creative testing, and brand expansion paths.

BrioGolf Authority engine

Golf education, glossary, course guides, semantic SEO, and structured content built for clarity.

TeeRadar Data engine

Golf course and tee-time data layer supporting discovery, indexing, tracking, and future utility tools.

Utilities Share engine

Calculators, scorecards, quick references, and tools that turn useful experiences into growth hooks.

Featured case studies

Selected growth systems with measurable impact.

View all projects

BestShot: Product-Led Mobile Game Growth System

Built and managed the acquisition layer around a mobile golf game: Meta campaigns, creative tests, web-to-app funnels, tracking, and AI-assisted iteration.

988Paid iOS Installs CA$1.16Blended CPI CA$0.91US CPI
Meta Ads Creative testing Web-to-app funnel Gemini

Pan American Travel: Revenue Marketing System

Managed paid channels, SEO, dashboards, automation, and CRM reporting with clear lead, deal, and revenue accountability.

132,606Leads 35,543Qualified Deals 1,600Closed Deals
GA4 Google Ads Facebook Ads Looker Studio Power BI

Xe Hung Long: AI-Assisted Content & Tracking Stack

Built an AI-assisted content engine, analytics stack, technical SEO workflow, and conversion tracking for a transport company.

452+Published Articles 320+Keyword Clusters +11.8%MoM Clicks
Gemini GA4/GTM Ahrefs GSC Python

Project library

A fuller view of shipped growth systems.

Browse the complete portfolio by relevance, then open any project for the supporting detail from the source files.

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Experience

A track record of building, measuring, and scaling growth.

AI Growth Marketer / Technical Growth Marketer

BrioGolf / BestShot

Led mobile game growth across Meta paid acquisition, creative testing, web-to-app funnels, analytics, and AI-assisted creative workflows.

Digital Marketing Leader

Pan American Travel

Managed paid acquisition, SEO, dashboards, landing pages, CRM automation, and marketing team reporting tied to leads, deals, and revenue.

Marketing Executive

Nam Thanh Travel

Managed Google Ads campaigns and SEO execution across keyword research, on-page SEO, technical SEO, content training, and link building.

Tool stack

The technical stack behind the growth systems.

Analytics & Data

GA4 GTM GSC Looker Studio Power BI Tableau

Marketing & Growth

Meta Ads Google Ads TikTok Ads Zalo Ads Ahrefs Semrush

Automation & AI

OpenAI Gemini Claude CrewAI LangGraph WordPress REST

Code & Infra

Python PHP JavaScript SQL Docker Cloudflare Vercel

Let's build your next growth system.

For SaaS, gaming, golf, marketplace, and content-led businesses that need hands-on growth execution across product, acquisition, data, and automation.

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Product-led mindset Clear communication Outcome-focused execution